In a recent Wall Street Journal essay, Marc Andreessen wrote: “Software is eating the world. Over the next 10 years, I expect many more industries to be disrupted by software. Healthcare and education are next up for fundamental software-based transformation.”
What is the impending disruption in healthcare, and what is PARC doing in this space? I’ll provide an overview of PARC’s healthcare program, including market need, business opportunity, and research thrusts.
A key insight is that health and healthcare are two different markets. I’ll explain what this means and why this creates breakthrough opportunities for Augmented Social Cognition—in particular, through the confluence of three technologies: social, mobile, and gamification. Under the hood, artificial Intelligence (AI) techniques are used to augment human cognition and interaction, creating a new generation of “intelligent social web” technologies.
These technologies combine the benefits of the “information web” with those of the “social web”, enabling new consumer-centric approaches to health and wellness that increase engagement, improve health literacy and promote behavior change. I’ll give several examples of new technologies in the market and highlight research challenges that still need to be addressed.
I’m looking to engage, not to lecture, so come prepared to discuss, argue, and share ideas!
We develop an innovative approach to delivering relevant information using a combination of socio-semantic search and filtering approaches. The goal is to facilitate timely and relevant information access through the medium of conversations by mixing past community specific conversational knowledge and web information access to recommend and connect users and information together. Conversational Information Access is a socio-semantic search and recommendation activity with the goal to interactively engage people in conversations by receiving agent supported recommendations. It is useful because people engage in online social discussions unlike solitary search; the agent brings in relevant information as well as identifies relevant users; participants provide feedback during the conversation that the agent uses to improve its recommendations.
Socio-Semantic Conversational Information Access
by Saurav Sahay, Ashwin RamWWW-2012 Workshop on Community Question Answering on the Web (CQA-12).
Taking Advantage of Now:
The Consumer Health & Wellness Scene
- Lifestyle Innovation: defining successful business models
- Opportunities on the horizon for corporates and investors
- Innovation Partnering: strategic alliances at work to maximize consumer health & wellness appetite
- Moving Goalposts: Market assessment to increase product pipelines
- Will Rosenzweig, co-founder and Managing Director – Physic Ventures
- Mark Murrison, President, Marketing and Innovation – MDVIP
- Jack Young, Senior Investment Manager – Qualcomm Ventures
- Mark Kapcynski, Corporate Development – Experian Consumer Direct
- John Deedrick, Managing Director – Linn Grove Ventures
- Ashwin Ram, Research Fellow & Area Manager of Socio-cognitive Computing, PARC a Xerox company
The main contributions of this thesis revolve around development of an integrated conversational recommendation system, combining data and information models with community network and interactions to leverage multi-modal information access. We have developed a real time conversational information access community agent that leverages community knowledge by pushing relevant recommendations to users of the community. The recommendations are delivered in the form of web resources, past conversation and people to connect to. The information agent (cobot, for community/ collaborative bot) monitors the community conversations, and is ‘aware’ of users’ preferences by implicitly capturing their short term and long term knowledge models from conversations. The agent leverages from health and medical domain knowledge to extract concepts, associations and relationships between concepts; formulates queries for semantic search and provides socio-semantic recommendations in the conversation after applying various relevance filters to the candidate results. The agent also takes into account users’ verbal intentions in conversations while making recommendation decision.
One of the goals of this thesis is to develop an innovative approach to delivering relevant information using a combination of social networking, information aggregation, semantic search and recommendation techniques. The idea is to facilitate timely and relevant social information access by mixing past community specific conversational knowledge and web information access to recommend and connect users with relevant information. Language and interaction creates usable memories, useful for making decisions about what actions to take and what information to retain.
Cobot leverages these interactions to maintain users’ episodic and long term semantic models. The agent analyzes these memory structures to match and recommend users in conversations by matching with the contextual information need. The social feedback on the recommendations is registered in the system for the algorithms to promote community preferred, contextually relevant resources. The nodes of the semantic memory are frequent concepts extracted from user’s interactions. The concepts are connected with associations that develop when concepts co-occur frequently. Over a period of time when the user participates in more interactions, new concepts are added to the semantic memory. Different conversational facets are matched with episodic memories and a spreading activation search on the semantic net is performed for generating the top candidate user recommendations for the conversation.
The tying themes in this thesis revolve around informational and social aspects of a unified information access architecture that integrates semantic extraction and indexing with user modeling and recommendations.
Read the dissertation: